With soda and tub of popcorn in hand, settled into comfortable seat in the Regal cineplex at New River Valley mall. Fifteeen minutes of previews followed by a crossover ad on the upcoming film Get Smart that was really an AT&T Wireless promo with a message to "please turn off your cell phones."
Followed by a second, less-subtle, notice to "silence your cell phones in the theater."
And a third message advising us to "please turn off your cellphones."
I leave my cell phone in the car when I go to a movie. Others obviously do not. Cell phone use in movies has become such a problem during movies that some theaters want to jam signals to them and others have programs to remove customers who use them during a movie.
Nobody’s cell phone went off during Iron Man. And it was a very good film.