If Dollar General gets its way, U.S. 221 through Floyd County may become DG Way instead of Floyd Highway.
The Dollar General that opened at the intersection of U.S. 211 and Daniels Run just north of Check is the second installment of the franchise on the federal highway that runs through the county. The first sits just north of the Floyd town limits.
A third DG is planned for Willis, given one store three locations in the county.
Actually, it almost became four locations since DG tired to buy Family Dollar, which has an outlet on Virginia Rte, 8 just outside of the Floyd limits on the way to Riner but the bid was rejected and Family Dollar shareholders, instead, accepted a buyout bid from Dollar Tree. Dollar General also have a store in Riner too and one in Laurel Fork.
Does the Dollar General chain threaten the locally owned “country stores” in Copper Hill, Check and Willis?
At this point, probably not. DG does not sell gas — at least not yet — and the gas provided by Willis Village Mart and the stores in Check and Copper Hill are the only gas stations around those hamlets.
DG does not have a meat counter, like Village Mart in Willis.
The chain does not offer farm supplies and other items that can be found in Willis, Copper Hill and Check.
Time will tell.
Jeff Sturgeon of The Roanoke Times examines the Dollar Generalization of rural America with a focus on Floyd County.