Day: May 5, 2006

Caution: Blogging can be hazardous to your career

Increasingly, those who work in traditional journalism find playing games in the blogosphere can be a career-ender.

From Tampa Bay Online, the web site of Florida’s Tampa Tribune:

A tbt* pop music critic resigned Thursday after acknowledging she had posted negative comments on a Myspace.com profile that parodied Hillsborough County Commissioner Ronda Storms.

The messages posted by Gina Vivinetto, a columnist for the free tabloid daily, which is published by the St. Petersburg Times, were “inappropriate,” Neil Brown, the Times’ executive editor and vice president, said late Thursday.

The comments, which Brown declined to describe in detail, were “mocking Ronda Storms in a somewhat sexual nature,” he said.

The postings by Vivinetto were discovered Wednesday, two days after the fake profile was pulled from Myspace, Brown said. Vivinetto was asked about the postings Thursday. She acknowledged making them and agreed to resign, he said.

Vivinetto had worked as a critic for the Times before moving to tbt* last year. Brown said that although Vivinetto posted the comments on her own time, Times managers felt they compromised the paper’s journalistic integrity.

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